You have brilliant minds in your company – engineers, technicians, product specialists – with a wealth of knowledge. But are they directly contributing to your marketing and sales efforts?
Often, these subject matter experts are hidden gems, their insights confined to internal meetings, client calls, and industry forums. It's time to unlock their potential and turn them into powerful marketing assets!
Here's how:
Have them contribute to blog posts, articles, white papers. Their expertise builds trust and positions your company as a thought leader.
Feature them in explainer videos, product demos, or Q&A sessions. People connect with faces and personalities.
Encourage them to share their knowledge on LinkedIn, Twitter, etc. Let their voices be heard!
Host webinars where they share insights and answer audience questions. It's a great lead generation tool too.
By showcasing your experts, you'll:
Build credibility and trust
Attract new customers
Differentiate your brand
Drive engagement and leads
Don't let your subject matter experts remain hidden. Unleash their power and watch your marketing efforts flourish!
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