Think social media is just for B2C brands and "influencers"? Nope.
Industrial companies often overlook social media, assuming it's not relevant for their business. But social media is a powerful tool for reaching people (like customers), building brand awareness, and driving growth – even in the industrial sector.
Here's why your industrial company needs social media:
Reach a Wider Audience: Platforms like LinkedIn connect you with potential customers, partners, and industry professionals you might not otherwise reach.
Develop Relationships: Don't be bashful, you can make friends. Relationships are the connections that can lead to business. You can do this with targeting at scale on social platforms in a way you can't do anywhere else.
Build Awareness: Share your company story, showcase your expertise, and highlight your products and services to a targeted audience - or - stay invisible, because that usually works #sarcasm
Drive Website Traffic: Promote your latest blog posts, case studies, and other valuable content to drive traffic to your website and generate leads.
Engage with Customers: Respond to comments, answer questions, and participate in industry discussions to build relationships and foster customer loyalty.
Recruit Talent: Showcase your company culture and attract skilled professionals to your team. They are out there looking for you.
Social Media Platforms for Industrial Companies
LinkedIn: The go-to platform for professional networking, sharing industry insights, and connecting with decision-makers.
Twitter: A great platform for sharing company updates, participating in industry conversations, and staying on top of trends.
Facebook: While less industry-focused, Facebook can be useful for building brand awareness within your local community and showcasing your company culture.
Ready to get social? Here are some tips for manufacturers:
Develop a content strategy: Share your insights, your subject matter expertise, your own personal story (people like people, not marketing repeaters).
Be consistent: Post regularly and engage with your followers to build a strong online presence. If you are not used to posting, start with commenting - but try to write valuable comments and not just "yeah good post".
Use a mix of media: Text, images, video, variety is the spice of life, no?
Track your results: Monitor your social media performance to see what's working and adjust your strategy accordingly. You can do this on LinkedIn using built in analytics.
Don't be confused!
What I am talking about here is NOT using your company page more effectively. What I am talking about here is showing up PERSONALLY. I am talking to YOU, not your marketing department. CEO, VP of this or that, Director of anything, Salespeeps, CSR, Engineer, Assistant - it does not matter what your title is, get out there.
However, for the marketing peeps out there reading this then you need to be the enablers. This is one place where being an enabler is a good thing. Get your team engaged.
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